Recently, the açai “berry” has been touted and marketed as a highly beneficial dietary supplemet. Companies sell açaí berry products in the form of tablets, juice, smoothies, instant drink powders, and whole fruit.

Marketers of these products make claims that açai provides increased energy levels, improved sexual performance, improved digestion, detoxification, high fiber content, high antioxidant content, improved skin appearance, improved heart health, improved sleep, and reduction of cholesterol levels. More dubious claims include reversal of diabetes and other chronic illnesses, as well as expanding size of the penis and increasing men’s sexual virility and sexual attractiveness to women. Açai is most commonly marketed as a weight loss product.

As of March 2009, there are no controlled studies backing up any of these claims.

Acai is definitely a strong antioxidant and contains many beneficial vitamins, minerals and phytonutrients.  Acai would be beneficial for general health but users will be disappointed if they are seeking weight loss.


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