Large Brands vs. Small Brands…… Is Brand Name Important?
When introducing a customer to a small lesser known brand we often hear the comment “I haven’t heard of this company”. People like to buy products from brands they have heard of. Most people feel they can trust a larger brand based on quality and reputation.
Consider the following before you pick up your next big brand name product. If you where to enter a grocery store and look around for brands you recognize you would find several including Kellogs, General Mills, Kraft, and Pillsbury. Now stop and think about the foods they make and compare them to the organic produce, organic meats, and other farm raised products. You would be hard pressed to name even one farm from which the healthier organic farm raised products come from. Keep this in mind before placing too much faith in a large company who is often more interested in profits than they are the end consumer.
